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Crown’s electric forklifts are used regularly to safely move warehouse cargo and resources. The company’s complete product line includes power pallet lift trucks and stackers, narrow-aisle turret trucks, counterbalanced lift trucks (sit-down and stand up models), manual propelled pallet trucks and stackers, order picking equipment and narrow-aisle reach trucks.
Environmental responsibility and sustainability remains at the forefront of Crown's organizational philosophy. Crown has attained ISO 14001 certification and has been benefiting its clients for many decades with their thought leadership and by exerting an extra effort in operations administration and environmental stewardship. Crown has proudly achieved several awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was first born is rural central American town called New Bremen, Ohio, USA. The company has developed from a one-room outfit into an internationally distinguished company, currently considered to be the seventh largest lift truck producer on the planet.
Two brothers Allen A. Dicke and the late Carl H. Dicke formed the Crown corporation in 1945. Carl's son, James F. Dicke joined the family company later that year. Presently, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company President today, becoming the fourth generation of the Dicke descendants to uphold this position.
Crown initially began with a small clientèle producing temperature controls that they manufactured for coal burning furnaces. The production of these control units took place in a former hardware store stationed in New Bremen, Ohio, where Crown’s headquarters presently remain.
In 1949, responding to the public’s growing appeal of the TV, Crown moved into the production of antenna rotators. This product was used to enhance television reception and picture quality. The company’s lucrative move allowed them to become a leading manufacturer of units until 2001. The company ceased production in October after a decline in the worldwide need for TV antenna rotators.
History – 1950 to 1975
Crown soon diversified its production to take in the repair of mechanized and electrical components for private and government use in the early 1950's. After several lucrative bids inside a short period of time, the company had developed a reputable business in this field.
Versatility and success dominated Crown’s ability to diversify once again. In 1957, production into the materials handling industry began with forklift production. The organization believed the industry needed a smaller line of first-class quality forklifts. Crown quickly fashioned an exceptional series of modern equipment and swiftly became the most rapidly evolving materials handling company with its collection of merchandise.
By 1966, Crown had ventured into the foreign materials handling markets by opening up shop in Sydney, Australia. Sydney is now a regional center of operations for Crown for all Pacific Asian sales, advertising and marketing, and services. Crown remains an unwavering industry leader these days, supported by exceptional service, solid sales and solid manufacturing operations.
In 1968, Crown established itself in the European market by acquiring an Irish manufacturing plant from its parent company, Steinbock, who was a German firm. They started to manufacture Crowns’ (PTH), hand pallet trucks. Later on that same year, Crown started their first London operation situated close by Heathrow Airport. The sales and service operation of Crown’s comprehensive forklift line was accessible in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing and advertising forklifts across Europe through autonomous dealers.
History – 1975 to Present
Today, Crown manufactures a vast fleet of electric lift trucks. The company’s dealer network, located in key international markets, consists of both Crown-owned and independently-owned dealers. They are accountable for managing the company’s product sales and service.
There is Corporate facilities in Munich, Germany and in New Bremen Ohio, which provide promotional sales and nationwide advertising support to all of their dealers and sales personnel. Crown dealers and sales personnel are trained in-house in various disciplines to ensure the utmost reliability and service. The Munich office was launched in the 1980’s and delivers purchasing, advertising and marketing, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse family of intercontinental dealers and Crown-owned dealers effectively operate in nearly 100 overseas city environments.
Crown has established 6 manufacturing locations in the United States that include: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their growing foreign markets, Crown has production facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations consist of locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
